Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from swimsuitstationoutlet.com (the "Site").

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including:

  • Device Information: Your web browser, IP address, time zone, and some of the cookies installed on your device.
  • Browsing Data: Information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site.

We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device, often including an anonymous unique identifier. For more information about cookies, and how to disable them, visit All About Cookies.
  • Log Files: Track actions on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files that record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your:

  • Name
  • Billing address
  • Shipping address
  • Payment information (including credit card numbers and other accepted payment methods)
  • Email address
  • Phone number

We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking about both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

  • Fulfill orders placed through the Site (including processing payments, arranging shipping, and providing invoices or order confirmations).
  • Communicate with you.
  • Screen orders for potential fraud or risk.
  • Provide you with information or advertising related to our products or services in line with your preferences.

We use the Device Information we collect to:

  • Screen for potential fraud or risk (especially using your IP address).
  • Improve and optimize our Site, for example, by generating analytics on how customers interact with the Site and evaluating the success of our marketing campaigns.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use:

  • Shopify: To power our online store. You can learn more about how Shopify uses your Personal Information here.
  • Google Analytics: To help us understand how customers use the Site. You can learn more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (NAI).

You can opt-out of targeted advertising by using the following links:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please contact us using the contact information below.

Additionally, if you are a European resident, we process your information in order to fulfill contracts with you (e.g., if you make an order through the Site), or to pursue our legitimate business interests as listed above. Your information may also be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete this information.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. Please check this page periodically for updates. Your continued use of the Site following changes to this policy will be considered acceptance of those changes.

Contact Us

For more information about our privacy practices, or if you have questions or concerns, please contact us at:

Swimsuit Station
Email: Help@swimsuitstation.com
Mailing Address:
Swimsuit Station
[Re: Privacy Compliance Officer]
3501 Rose Ave.
Ocean NJ 07712
United States